Make-or-break question for go-getter creative entrepreneurs who worry their industry’s a bit cozy saturated:

What’s the difference between a brand message & website words that stand out and talk browsers to buyers ...

… and cheesy, hodgepodge- style writing that sounds Mad Libbed from [insert-leader-here]’s website—and doesn’t exactly bring
all the organic client inquiries to the yard?

Because yep, these things have a place!

Unless you’ve figured out a magic-wand way to nix sales writing as a biz task forever (and ever amen) so you can just go style your next flatlay while website pages, emails, blogs, and captions write themselves Hermione-style ...

… you’ll have that "I know my business is missing something … I just can't put my finger on what it is” script playing in your head a little bit longer …

… and, at worst, the fear of “playing entrepreneur” will strike again soon at 2 a.m.

But they re only part of the prescription.

'

If you guessed it’s getting to the level where you save up your dollars
and ask around in a mastermind for a copywriter to outsource to

… you’d be wrong. 

If you guessed more dreamy creative retreats, an on-point hashtag game,
and pretty content calendar all neatly sorted before each month even starts

 … you’d still be wrong.

If you guessed it’s a 🥂champagne cocktail of 1 part nice website template
+ 4 parts light-and-airy/dark-and-moody/etc. brand photos
+ a dash of gorgeous hex code palette

… you’d be wrong.

lemme know if this sounds familiar:

You've downloaded every client avatar exercise & printable freebie that's
ever been pinned on Pinterest.

And even though they've
been ~kinda~ helpful ...

... there's still one issue.

Online or offline, you’re having a hard time telling people 
what you do, 
what you offer & 
why you’re different.

If that sounds about right, then keep reading.

trusted by

Because right now ...

... you don't know if you're talking to your dream client in a way that closes the sale on your website. 

Ok, lehsbereal: sometimes you can’t even explain what you do to a long-lost friend in line at Trader Joe’s before your peonies start wilting.

You *thought* you were a decent-ish writer … ‘till it came time to write for your business: you’ve been finger-tied more times than you care to mention.

How do you sound like YOURSELF in your writing?

You know ... like, your cool, post-hot-yoga-relaxed self?

You invested in the pricey-but-beautiful, creamy-paged planner. The $29/month software. The online courses.

You’ve listened to the coaching, and you’ve got the styled flat-lay images. There’s even a bouquet of fresh flowers on your desk, and you know the Nate Berkus office supplies aisle is categorically forbidden on your weekly trips to Target.

You found a superhero creative gal pal or two for encouragement when you need it, and you plotted your dream team wish list of what roles you'll hire when you can shell out the cash.

You were ready to embrace your passion.

To leave your legacy.

But things haven't exactly been artfully-styled, messy-on-purpose flaylay perfection.

You swear there’s gotta be dreamy, high-end ideal clients out there …
they just can’t hear you in a 🌊sea of noise.

You’re eternally stuck in draft mode from emails to captions … oh hayyy, blinking cursor.

You’re overwhelmed with artsy, right-brain ideas for getting your message out …
but struggle to EFFECTIVELY define your brand.

You've put band-aids on your site to make it work, but now you're itching for a messaging overhaul. 

The thought of sitting down to write an email, blog, caption, or website page
requires so.much.brainpower.

they’re just lying around on the couch watching Netflix ...

... taking all your snacks from the pantry & wine off the bar cart …

… *not* helping you get those paydays.

your words aren't pulling their weight in your business.

And some days (k, fine. MOST days) ...

You feel like 

YOU know what you sound like.

Your friends know what you sound like.

And while that’s how you WANT to sound ...

… it just doesn’t come out right.

It doesn’t come out like you.

The thing is ...

Writing copy for yourself feels like learning a foreign language—you have NO idea how to be persuasive, or even what order to put things in, come to think of it.

You're stuck feeling like you have to say it the same way everyone else does ... just to hit those Fri-yay paydays.

Meaning you're basically trying to be like every other [fine art photog/stationer/designer/planner/insert-your-niche-here] out there.


In a sea of samesies, you feel the comparison game sneaking up.

le sigh.

But when it comes to marketing or differentiating yourself from the masses, which order do you approach #allthethings?

How do you catch up to those who look like they have it all together? How do you make it clear what exactly it is that you do?

Do you save up to outsource marketing? Tackle another Instagram course? Stop by Anthro for newer, better flatlay props?

Pitch to an Instagram influencer to promo your brand? Do (another) styled shoot? Work on your email list? Invest in a new logo and biz cards? Switch from Squarespace to Showit?

AHHH!

And then, it happens ...

imposter syndrome be-bops in &
whisks you off to procrastination station—
aka your couch + a Fixer Upper marathon: 

 Deep down, you have a fear that all of this will just become an expensive hobby anyway. 

Cue the crickets ... and crushing self-esteem.

You're juggling more things than your mental inspiration board could stick up with striped washi tape.

Ugh.

How are you ever going to serve up some next level shiz
& land high-end clients ...

if you can't communicate your message in a way that gets
that "yes" from people!?

(And if you’re having that “Is this chick reading my mind!?” moment,
relax bud. 

I’ve heard it, I’ve been there, and I’m down to step in as your ally.)

You DEF have talent, vision, and all the ideas.

And with the amount of podcast-listening, Insta-feed planning, latte art destroyed as you sip another one down, and heart you have for serving your clients—yes, even the ones that make you lunge for another glass of red—you DESERVE the payoff.

You deserve to do a proud hair toss at your next family get-together as you answer the oft-dreaded “what are you doing these days?” questions.

You deserve to pull on your Lululemon on the bottom, cute blouse/lipstick/tassel earrings on top hopping on a day full of video client calls that are funneling hard-earned dollahs to your business account.

The problem is ...

It's not that you don't have the creative skills.

... you're not Adele-level-ballad-belting confidently selling yourself with words.

But that’s totally teachable.

"I didn't actually know what I was doing when it came to copywriting—or more accurately what copywriting was at all!

Once I learned what copywriting was, I realized it was a piece of the puzzle I didn't even know I was missing. A key to connection to customers in a "hello, I am a real person who would love to help!" kind of way. CfC has given me so many tools that have improved my business—I have so much more confidence writing on social media as well as writing up product descriptions in a way that generates sales.

My business has confidently grown in size & my sales increased YOY by 50%—primarily by focusing much more on seeing my products and product pages from the customers point of view as I learned in CfC."

- Sarah Kathryn, creatiate, Virginia

"Since CfC, My business has confidently grown in size & my sales increased YOY by 50% ... " 

... and hear those HoneyBook/Dubsado/FreshBooks payment cha-chings each week.

... and hear those HoneyBook/Dubsado/
FreshBooks payment cha-chings each week.

You could get confident in your copy
& up your bookings

BECAUSE IF YOU COULD SELL AND SET YOURSELF APART ...










You could quit comparing yourself to the 18 million others in your niche.

(again, totally teachable.)

And when you pause to think about it, that's what's preventing you from getting sales and clients: your marketing message. 











(err, lack of these things.)

And I'm going to show you how to figure that out.

What if you could ...

Partner with a nerdy conversion copywriter to swipe the paint-by-number copy formulas & blueprints that make website
words work ...


Have a guide and mentor that speaks your language simplifies things in a way you understand ...

Get direct feedback and guidance on the spot every single week on TOP of your systematic, repeatable process ...

You’d be able to reach the masses with MORE than aesthetic.

Control freak tendencies managed: handing over your entire website to some stranger was gonna freak you out anyway. 

Confidence in your stand-out-ability in a saturated industry, so you can make your great contributions to the world.

You'd be able to sell with your story and voice.

Well, they'd look a bit like this:

You'd have with wannabe clients emailing “I feel like I know you!” post-website browsing.

Freedom to step off the marketing hamster wheel, and experience less stress and frustration—and more of your craft.

You'd quit feeling alone and frustrated.

Instead, you'd find your voice through exercises & blueprints, tie it up with a virtual hand-dyed silk ribbon on each website page, and have ideal clients gush that they fell in love with you the minute they clicked on your about page.

(Not to mention get a leg up on the competition by studying something most creativepreneurs aren’t using in their marketing: smart copy.)

THE RESULTS?


And that's exactly what makes my program different from any other marketing course you've tried.

IT’S THE NOT-SO-SECRET CLOSING PITCHER IN YOUR BIZ.  

Copywriting?

After all, aren't you ready to really stand out to your dreamboat customers?

You've already KNOW thanks to blogs & a dozen episodes of
The Goal Digger podcast that you need to figure out how to speak to your ideal client in a way that welcomes them without being salesy ...

... it's the WHAT to say that's the problem. 

I mean, you've done client exercise worksheets before. 

Getting access to a copywriter who knows YOUR industry like the back of her hand

and has helped hundreds other creatives & artists bring home the bacon
(read: prosciutto artfully layered over avocado toast)

was impossible without bench warming the waitlist ...

until now.

You're ready to connect with what makes you different than everyone in your area 
& use that to your advantage on your website,
social media captions, and beyond.

BUT here's the thing ...

well.
You could

couldn't you just outsource it?

Which begs the question:

If you can't tell me why you do what you do, how you're different from everyone else who does the same thing, and why I should hire you over the next Suzy Q creative …

... then Houston, we've got a situation that we need to figure out.

Good copywriting like you're wanting doesn't take a couple of hours. It takes a couple of days. Why? Because odds are, we need to dig deep into MORE than just your website words or Insta caption copy.

And the good news is, that’s my speciality.

Let's get you the formulas & sales theories broken down in a way you can actually wrap your head around, and—most importantly—implement over and over again, so you can get back to your art.

SERVING OTHERS

You'll want to DIY your copy with a copy fairy godmother (moi) in your back pocket:

Here's why ...

+ We need to craft your unique Onlyness Factor, mission statement, and core values through the AW Brand Excavation Method and nix the comparison game for good

+ Ain't nobody got time to be confused—you're already wearing #allthehats. We need to get you to-the-point, page-by-page blueprints in hand so you can see exactly what you need to do to model your about page, homepage, and "work with me" page, and👏move👏on.

+ You need a repeatable Copy Bank system to keep tucked in your studio for reference—and just in case you change business models, add services, or switch niches, you're set with a game plan.

+ It's time to get it right the first time.

then I couldn’t be more excited to formally


invite you inside my signature program.


introducing ...

 (ATTIRE: YOGA PANTS)

So, if you're still with me,

COPYWRITING

WITH ASHLYN CARTER

The step-by-step (and page-by-page) system to
confidently clarify your stand-out message 
and write your site in 30 days.

creatives

Copywriting for Creatives™ is the exact A-to-Z method I’ve gleaned from working in corporate marketing and serving 80+ of 1-on-1 private clients—and I want to be your accountability partner so you can implement it in your own business. 

+ attract your dreamies
+ simplify your sales situation for them
+ connect with your tribe (no matter the platform) through your verbal branding

... and then some.

Just like you can't outsource your push-ups, some things take a little elbow grease to figure out.

And I'm right here to help you do just that.

What makes Copywriting for Creatives different?

... AND NOW?

MY ENTIRE BRAND MESSAGING & WEBSITE WRITING SYSTEM WITH A PRETTY INTERNET BOW

I wrapped up 

timeless
strategies

built-in
accountability

HAPPINESS
GUARANTEE

01.

02.

03.

04.

lifetime
access

Doing #allthemarketing things didn't work for me. Learn proven marketing strategies that in the end, create less work for you.

I'm no fan of courses gathering digital dust—CfC is organized to get you out of the program ... that's the goal.

Give it a spin for 30 days—if you dig in, do the assignments in Modules 1-3, and find it's not working, I'll happily buy it back from you. Read how that works. >

Yup—any new update, new lesson, or new bonus is yours. Plus, retake CfC with the live group anytime you'd like!

THE copywriting for creatives SYSTEM

Only a copywriter who's generated millions in the exact SAME market you work in can tell you what you need to write on your specific site to book higher-paying clients for your creative biz. I want clients and customers telling you they chose you because they felt so cared for, heard, seen, and educated through your marketing copy.

Get ready to get more leads, more clients, and more compliments—like, all.the.time.

It’s time for …

More clients
A clear value
Less stress
More white space
A lil’ bit mo’ confidence surge

Truth: I knew Ashlyn was good; but I NEVER in a million years thought I would be able to say this. UNREAL! My husband (who sweetly does my taxes every month), came to me one night and said, 'What's different? something changed because your numbers are sky high!' Just a little, CFC action. :) The thought of selling ANYTHING used to scare me, but with Ashlyn's method, I've learned to view sales as an exchange of value where I'm just helping to solve a problem. It's a mindset shift that changed everything!"

"CfC tripled my bookings the first month we launched the new copy!"

- Emily K., Crisp Home Interiors, North Carolina

"I always thought I was a "good writer" but would blankly stare at my screen every time I wanted to write an email or a blog or even a description of my services and draw a complete blank. Ashlyn has a clever way of teaching copy that excites me and eliminates that overwhelming feeling!

I launched my website ON TIME (never happens!) and booked out for 6 months almost immediately. I started writing blogs & get between 10-12 direct replies to every newsletter with heartfelt responses. I've genuinely connected with a larger portion of my audience, grown my team from 3 to 10 designers, and maintained consistency in our communication and message! 

- Kadie S., Dropcap Design, Texas

"i launched my website & booked out for 6 months almost immediately."

WHEN ...

Choose

It's time to have a writing process in your business that doesn't make you want to throw darts at the pretty mood board above your desk

It feels like your business is "missing something," ... but you can't figure out what it is ... ? 🔮

You need to be complete confident in your own voice, so you can write any copy that you need—without a copywriter

You're *OVER* the fluff and empty-promise programs. You've likely thought "Argh! So frustrating—stop telling me WHY and show me HOW" before. 
 
"My corporate talk is officially gone!" ⬅⬅ would be really nice to say

Red flag clients have you raising your eyebrows—why aren't the organic, RIGHT inquiries reaching out??

You're over the marketing hustle. You need your words to do the heavy-lifting with sales, so you can go focus on your craft and log off at the end of the day.

HERE'S HOW IT ALL SHAKES OUT

cruise the copywriting for creatives curriculum

NEXT MODULE >

You’re planner, yeah? Me too. That’s why week 1 drills down into the week-by-week project planner we’ll work through to merge your message with all the good things you’ve already got going in your business.

THE ROADMAP

ONE

Module

A 30-Day, 60-Day, AND 90-Day Messaging Re-Launch Project Blueprint, because I'm quarterback of #TeamFinishCourses—and I don't want this collecting digital dust. We’ll map out your whole messaging revamp timeline A-to-Z so you can crank this puppy out.

Wait. What’s copywriting exactly? I got you. Copywriting 101: Business name or personal name? To use your voice or what your ideal client sounds like? From target market research to basic strategy, we’ll hit the ground running by making sure you get your burning questions answered right out of the gate. Because this is essential, and most creatives aren’t studying it.

My 5 Steps to Write Absolutely Anything, so you can tell writer’s block to peace out.

The 12-page workbook for Client Voice Hacking, the only “ideal client avatar” exercise that works for me to figure out who my dreamboat clients are, and—most importantly—how to write to sell.to.them. See ya, expensive hobby of a job.

NEXT MODULE >

Minimum time commitment, maximum impact. That's the way I roll. I’m pulling out all the stops (and templates) to make sure you get set up with an efficient toolbox of your own brand's messages. 

Excavating Your
Brand Wordrobe

TWO

Module

My signature AW Brand Excavation™ 5-step workflow, which we’ll walk through to lay the groundwork for setting your business branding apart from anything you see on the market.

The Step-By-Step Storytelling™ Method, my 360-degree guide to discover exactly how to weave story all up in your business.

How to Craft Your Wordrobe Guide, meaning by the end of this lesson, you’ll have your Mission Statement, Vision Statement, Elevator Pitch, Onlyness Factor, and Core Values in black ink dryin’ on paper. It’s easier than you think when you have the system—promise.

Swipe files galore … ‘cause you didn’t think I was going to ask you to write a mission statement without looking at 1 or 2 (or 15), did you?

NEXT MODULE >

Remember that time you had a whole document that guided what your entire brand message is when it comes to your branding? Not yet? Oh, but you will in just a few lessons, friend! Think "mood board for your brand words."

Your Brand messaging
Style Guide™

THREE

Module

3 Go-To Brand Voice Exercises, to get you back to that place where writing flowed like magical unicorn fraps.

My sparkly, shiny Brand Messaging Style Guide™ Google Doc Template, the very template I use in my own business (& with $$$ clients) to guarantee your messaging is housed safely … because you’re gonna need a “how to sound like me” doc to send out to that team you’re building one day!

The Tone & Personality Training, everything you’ve ever wondered about professional voice (to use slang, or not??), grammar, and the skinny on loosening up your corporate voice to be professional yet informal … plus, the (free) software I use to house all this.

My Must-Have Word Banking Strategy, my secret-sauce trick to making you a faster writer, because we need to keep your time in your zone of genius and focused on YOUR trade. Not mine.

NEXT MODULE >

Teaching you "how to fish" is my love language. We’ll start getting our hands dirty and seeing what this whole “DIY copywriting" thing is all about—tuck a pencil behind your ear to feel the part: I promise this isn’t as scary as it sounds.

BE YOUR OWN COPYWRITER

FOUR

Module

My 4 Copywriting Power-Plays, including techniques & cheat sheets, so you don’t make the mistakes that a lot of creatives make when trying their hand at conversion copy.

The Copy Persuasion Checklist, because you have other things to do in your business besides channel your inner Don Draper (that’s my job), and I’ll make sure you are ready to write-to-sell ‘ery ‘erywhere.

More than 29 Headline, Subhead, and Bullet Templates oh-my: I call them "copywriting party starters," and you can plug-and-play them in your own business stat.

19+ copywriting structure templates that you can use from email newsletters to captions, website pages and beyond: my hope is that this gives you the oomph you need to *not* hire me until you really need me!

FIRST MODULE >

Ready to put your website stocked up with conversion-geared words out in the world? Throw your hands up and say YEAH! Put your socks on and let’s knock this thing out.

EDIT, INSTALL, & KEEP IT UP!

FIVE

Module

The Step-by-Step Editing Checklist I use along with 3 user-testing sites you can try on your website today to see if things are clicking along like you'd like them to.

A quick study on How People Read on the Web, so you know how to arrange your new words in the most psychologically appealing way.

The Wireframing Workflow, including fancy-schmancy tools and the Le Computre Paper from My Desk Drawer & Pen method I actually use.

Your Ongoing Copy Plan, including marketing automation 101 and 11 templates I’d suggest you build out in a Google Doc to communicate your voice across email channels.

OH EM GEE

PLUS, THE ENTER
WEBSITE COPY TEMPLATE COLLECTION

Check them out on desktop view!

NEXT TEMPLATE >

Scary English-y paper formulas? Not here. This is much easier than you dreamed: let’s get you a website welcome mat message you can get behind.

How to Write
Your Homepage

Template Collection

Psychology sesh time: I’ll dig into the need-to-know of your homepage, because we’ll want to position your site professionally, add the right nav links, and get you set up with an SEO briefing.

The 15-Minute Homepage Audit—because you shouldn’t have to start from scratch: let’s just see what needs to be tweaked to ramp up your conversions.

My Homepage Blueprint, a paint-by-number approach to making sure your website branding starts out full of heart … and then guides them towards your money-maker pages.

My  CfC Website Copy Google Docs Template™—yup, the very template my team and I use to draft copy for our 1-on-1 clients. Did you get my free version somewhere on the blog? Um, so I have news: that was an abbreviated version—the real deal is inside CfC waiting for you!

Next template >

Pleased to meet ya: 52% of people click over to this page first on your website (no pressure): let’s knock it outta the park, whaddya say?

HOW TO WRITE YOUR
ABOUT PAGE

Template Collection

My #1 Secret to About Pages that convert browsers to buyers … ‘cause again, I’m a conversion copywriter—this page needs to be on your 24/7 sales team, too!

No more vulnerability hangovers a la Brene Brown: the TMI Test will make sure you don’t spill the beans on whatever it was your hubby/bf/partner/mom may think is too personal for the internet. 

Loads of swipe file ideas for adding personality in on your about page, so they fall in love with you and build that know-like-trust factor.

My flexible 5-part About Page Blueprint, so you know how to get started structuring & filling in this gotta-have page so it has the snuggly (but professional) intimacy that makes people want to work with you.

Next Template >

Hate writing about money? It’s ok! I got your back (and if I’m allowed to have a favorite child, this module’s it).

How to Write Your
Sales & Services Page

Template Collection

The Big Picture of Writing to Sell, and what the differences are between sales page copy, services page copy, and product description copy, so we can get you some money, honey.

3 Principles of Sales Copy, so you can share your price point with Adele-song-level confidence (and politely ask the not-so-Cinderella fit clients to move along).

My Go-To-Sales Copy Brief -- the same one I fill out before writing sales pages that have generated as much as $400K in a single launch … yours for the taking, so you can get on the emotional eye-level of your reader.

The Step-by-Step Sales & Services Page Outline that you can replicate for each of your packages and offerings, positioning your words in a psychologically un-pushy way.

NEXT Template >

The best way to write copy: having others write copy for you! But don’t take my word for it: let’s take others’ words (with integrity). :)

UNCLOG YOUR TESTIMONIALS

Template Collection

The Secret Theory Behind Testimonials That Don’t Convert, because there’s a big chance your testimonials aren’t helping your sales, and I want to help you fix them so they do.

My 3-Step Testimonial Blueprint, ready to rock-n-roll for the ol’ switcheroo with testimonials you already have on hand (it’s ok, I’ll show you how to edit them in a way that's totally legal & allowed).

A guide to where in tarnation testimonials actually GO on your website—spoiler alert: I’m going to tell you to use them in lots of spots.

My 7-Question Client Exit Survey Swipe File that you can instantly start sending to former clients to get back the testimonial info you actually can use to convert.

Next template >

Naturally overwhelmed? Of COURSE you are, you're an entrepreneur! We’ll get your website’s random other pages ready for eyeballs other than just your mama's (though we love her).

HOW TO WRITE
THE REST OF YOUR SITE

Template Collection

Don’t leave thousands of dollars on the table: use my Contact Page Blueprint so you can get your reader to take the action you want them to take.

Behind-the-scenes of My 2 Go-To Tools that have hooked me up with a contact page and opt-in pages that convert and track stats along the way.

How to Write a High-Converting Landing Page that gets someone to sign up for your webinar, sign up for your email list, send you free makeup samples, etc. (just kidding about the last one—but that'd be fantastic, right?)

404 Error Pages—yup, because these guys can be a conversion machine, too. I'll show you how.

GET INSTANT (LIFETIME) ACCESS TO:

And to make sure you're supported ...

15+ downloads of actionable, printable blueprints, templates, and swipes insights 

15 lesson videos, all ready for a The Crown-is-back-on-Netflix worthy binge watching fest

Access to our private Facebook community, to bounce ideas off like-minded creatives before publishing your words across the internet

7 plug-and-play, done-for-you copywriting website formulas, so you can structure your website words without the icky, salesy vibes

Audio files for all 15 core lessons, so you can sub out your podcast-addiction (and get through the course quicker)

More than 39 resources: my personal Rolodex of go-to’s so you can grow this thing, including discounts to pro website templates just waiting for your new words

"GOING THROUGH THE EXERCISES, SHE ACTUALLY HELPED ME FIND MY VOICE."

"I'd tried to soak up as much free content from Ashlyn as I possibly could for about a year, but it still wasn't helping me deliver my OVERALL message.

In a nutshell, Ashlyn's helped me become more me, but in a professional, command-respect-as-a-business-woman kind of way. Going through the exercises, I was so shocked that she was actually helping me find my voice in the right manner. I've even seen more engagement with my newsletter and social media posts since implementing my new copywriting skills!"

"I'VE GOTTEN MORE ORGANIC INQUIRIES THAN EVER BEFORE—FROM THE RIGHT PEOPLE."

"I KNEW I had to write like myself, but had no idea how to get there ... and I was afraid of spending money and not seeing a return.

Welp, since launching the new copy, I've gotten more organic inquiries than ever before AND feel like I'm reaching the right people (no more "red flag" clients—yay!). I love having my notes to flip back through and having the course for life. The group coaching bonus was AMAZING."

I'm not naturally a writer, so I struggled to find the words to express my brand. Already, I feel I have a better voice to speak directly to my target client in my website and marketing materials. I've strengthened my brand with copy that separates me from my competition and allows me to connect with my target client. The course has been amazing! You seriously have a gift for breaking it all the way down for those of us that struggle with writing. And not just write copy, but copy that expresses the heart of my brand!

- Michelle Gainey, Lemiga Events

I've strengthened my brand with copy that separates me from my competition.

cfc success stories

I couldn't explain what I did for a living: I knew the purpose of my business, but could never quite put it into words. I knew I needed to rewrite all my website copy before my website redesign, but was too much of a control-freak to just hand that over to another person, but also didn't feel equipped to do it myself. Ashlyn helped me finally figure how to explain what I do clearly & quickly, and how to infuse that mission and MY voice throughout every aspect of my business. I'm as frugal as they come, so spending much money on a not-so-tangible thing like education is always hard for me, but I am SO glad I took the leap with this one!

- Laura Joseph, Paper & Honey

i don't take a lot of courses,
but am so glad i took the leap with this one!

cfc success stories

After JUST Module 2, I wrote out 4 blog posts that I'm loading into my new site! I'm writing TO my ideal client, and that has changed EVERYTHING. I'm not sounding cheesy anymore--I'm sounding genuine. You're already blowing my mind away with so much knowledge and perspective. I wish I had this years ago. My notebook is already filling to the brim. 😃 I'll be able to tell my ideal bride who I am, how I can help her, and I can do it in a loving, service-driven way without sounding like a sales pitch.

- Laura Watson, Wedding Photographer

i can tell my ideal bride how i can help her in a loving, service driven way.

cfc success stories

I always thought I was a "good writer" but would blankly stare at my screen every time I wanted to write an email or a blog or even a description of my services and draw a complete blank. Ashlyn has a clever way of teaching copy that excites me and eliminates that overwhelming feeling! I launched my website ON TIME (never happens!) and booked out for 6 months almost immediately. I started writing blogs & get between 10-12 direct replies to every newsletter with heartfelt responses. I've genuinely connected with a larger portion of my audience, grown my team from 3 to 10 designers, and maintained consistency in our communication and message! 

- Kadie Smith, Dropcap Design

i launched my website & booked out for 6 months almost immediately.

cfc success stories

I definitely believe in the power of thoughtful words, but when it comes to copy I always feel super phony and salesy. I have never taken any copywriting courses before or done much research on the topic! Just learning about Ashlyn's process helped me to recognize the patterns of how sales copy is written everywhere (websites, TV, even radio ads). I'm honing in on a specific target market, reorganizing elements on my website, and completely redoing all the copy! Plus once I have a better idea of market and voice, I'll be completely revamping my blog with all new types of content catered to my ideal client!

- Angie Webb, Visual Strategist & Designer

I'm revamping my blog with content catered to my
ideal client

cfc success stories

I'm a creative strategist who can copywrite her tail off for others brands- but struggle with feeling legitimate in my craft, so I always feel so silly when I start to tell MY story. i knew i needed to clarify my voice.

Now, the fact that I can write from an honest place in a SMART way (and see conversion!!!) is so exciting! I have all the raw written materials from the course and am going to be giving my entire site a little facelift! Having a site full of words that reflect my heart and WHY behind my business is bound to positively influence potential clients.

- Meg Burrell, Creative Stratgist & Designer

I can now write from an honest place in a SMART way ... and see conversion

cfc success stories

I loved this course! Getting to hear your background and reasoning for copy decisions was amazing. Messaging is now very clear to me: you repeatedly hit on the idea of "making things clear" and that was extremely helpful. Now, I'm going to do a better job at telling a story via social media (coming up with a calendar) and also plan to figure out a way to blog that works best for me. I understand now that copy=sales. In my mind I had always relied on photos to sell my work and myself and it is very clear to me now that that wasn't working! :)

- Jaclyn Journey, Wedding Designer & Planner

I understand now that
copy = sales.

cfc success stories

"I loved this course! Getting to hear your background and reasoning for copy decisions was amazing.

Messaging is now very clear to me: you repeatedly hit on the idea of "making things clear" and that was extremely helpful. Now, I'm going to do a better job at telling a story via social media (coming up with a calendar) and also plan to figure out a way to blog that works best for me. I understand now that copy=sales. In my mind I had always relied on photos to sell my work and myself and it is very clear to me now that that wasn't working! :) "

"After JUST Module 2, I wrote out 4 blog posts that I'm loading into my new site!

I'm writing TO my ideal client, and that has changed EVERYTHING. I'm not sounding cheesy anymore--I'm sounding genuine. You're already blowing my mind away with so much knowledge and perspective. I wish I had this years ago. My notebook is already filling to the brim. 😃 I'll be able to tell my ideal bride who I am, how I can help her, and I can do it in a loving, service-driven way without sounding like a sales pitch."

"I'm constantly receiving emails from other business owners saying how they love how my voice comes across so authentically on my site—and they wish they could do the same!

Also, I swear it takes me a quarter of the amount of time to write everything in my business ... blogs, emails, site pages, social media posts ... CfC helped my copy across all parts of my business."

"CfC helped my copy across all parts of my business."

I UNDERSTAND NOW THAT  COPY = SALES."

"I CAN TELL MY IDEAL BRIDE HOW I CAN HELP HER IN A LOVING, SERVICE DRIVEN WAY."

- Jaclyn J., Wedding Designer & Planner, Kentucky

- Paige B., The Paige Studio

-Laura W., Wedding Photographer, Georgia

Before CFC, I felt lost in a sea of voices. I didn't sound like "me", I sounded like everyone else. I knew I needed to step back & figure out HOW to say what I wanted to say--I needed Ashlyn's straight-to-the-point truths about copy & why not ask the wizard herself?! C@H Round 7 soldask to speak the language of my audience & the formulas to use to drive the point home!

Before CFC, I felt lost in a sea of voices. I didn't sound like "me", I sounded like everyone else. I knew I needed to step back & figure out HOW to say what I wanted to say--I needed Ashlyn's straight-to-the-point truths about copy & why not ask the wizard herself?! C@H Round 7 soldask to speak the language of my audience & the formulas to use to drive the point home!

Before CFC, I felt lost in a sea of voices. I didn't sound like "me", I sounded like everyone else. I knew I needed to step back & figure out HOW to say what I wanted to say--I needed Ashlyn's straight-to-the-point truths about copy & why not ask the wizard herself?! C@H Round 7 soldask to speak the language of my audience & the formulas to use to drive the point home!

I'M HERE FOR YOU.

And of course,

This isn't one of those courses you buy and never hear from the one who made it. Loads of dynamic support await, so we can make sure you've got a virtual hand holding yours every step.

Weekly live office hours calls are hosted for 4 weeks, starting Nov. 15. Can't make it? That's ok! Submit your question before hand (we'll give you a prompt) and I'll tackle it, too.

Office hours

Want to *actually* put yourself on the fast track to finishing an online training program? I got you. Grab your 30-day, 60-day, or 90-day roadmap to finishing CfC inside Module 1—binge watching is also encouraged, wink.

implementation planner

With more than 600 students, You'll also get access to all past CfC student Q&A sessions, so there's a constant stream of word-nerd wisdom at your fingertips to help you out when you get stuck.

the q&a vault

how do you know if you're a fit for

You’d rather NOT shell out a few 💰thousand💰 for someone to write a page of your website for you … it’s time for this to be fixed pronto!

Bit by bit, you're starting to realize you have something to say to the world—you just don't know how to put it together. You need someone to hold your hand and show you how to turn that mess into an actual message.

You know your audience wants to hear from you. It’s just the actual copy that’s hard for you to get started on: you need to put it in clear, concise words that sell. 💵

You just *know* there’s a way to communicate the soul of things without being a classic over-sharer in the process. 🙈

You’ve been at the entrepreneur game for a hot second: if you could transition from counting on JUST beautiful imagery to sell, you’d be able to create more freedom (and impact).

You’re sick of feeling like you can’t rein in your thoughts and write compellingly.

You’re ready to roll up your sleeves and figure this copywriting thing once and for all, leaving the comparison game in the dust, and getting your biz a little bit closer to serving your audience (AND family) as a true asset.

You don’t just want the fish. You want to know HOW to fish … you can’t hire out every email and Instagram caption for the rest of your CEO days. You’re ready to learn to share your own message.

Marketing your creative biz shouldn't feel like an endless shouting match played out on Instagram grids & styled flat-lays.


Think of Copywriting for Creatives™ as the blueprint to hone your unique, one-of-a-kind message—from your website to beyond—so you can silence the shouting. 

Unlike other courses or outsourcing options:

You won't just get website tips—but copy and sales expertise that translates to your whole business.

You won't be in over your head—I break things waaay down.

You won't have to squint at the proverbial whiteboard to see my formulas—I WANT to hand them over, and that's what I do inside CfC.

You won't be shamed for feeling like you're a bad writer. We'll get you over that hump.

You won't just see automated posts in our private community and a teacher who never shows up—my team and I are actually inside chatting!

You won't worry I can't truly relate to your field as a creative, artist, maker, or wedding industry pro.

You won't enroll in one of those courses that makes a lot of promises but never really delivers.

You shouldn't ever feel frustrated, alone, or silly writing words that communicate your brand and creative biz to the world.

And that's why I made Copywriting for Creatives.

So, what’s your investment?

Well. You COULD keep hacking away on your own marketing plan … copy/pasting/mad-libbing copy from your competitor’s website or Instagram captions (gasp!), hoarding blog posts for reference, and downloading every copywriting freebie off the internet for that desktop collage you’ve got going on.

Or, you could get the shortcut:

The step-by-step system to figuring out your marketing messaging once and for all.

Grab the exact formulas & mindset shifts I’ve used writing copy for A-list creative clients … so you can implement them in your own business.



You'd be your own best copywriter & marketer.

Right now, if you're like most small biz owners, you probably spend 20% of your marketing efforts on strategies that are generating you most of your income.

Which means around 80% of your time is being put towards marketing ~stuff~ that isn't quite making a dent—think those constant Insta scrolls to endless logo tweaks and more.

But, what if you flipped the script? What if you spent 80% of your marketing time communicating a *crystal* clear message that👏was 👏set 👏apart in your niche? What if you had a clear, easy-to-understand website for your clients to experience?

Dial in smarter, sustainable marketing

seal the deal with
dreamboat, paying clients

confidently write what people want to read

develop an onlyness factor & stand out

 pitch your brand without sounding tacky/sleezy

bridge the gap between you & your audience

have some questions? email the team

basic

premium

6 monthly payments of

1-time payment of

1-time payment of $797

$149

$797

I'm ready to start! >

Sign me up! >

Lifetime access to CfC

5 Foundational Brand Messaging Modules of core teaching

CfC Website Copy Template Suite with 7 plug-and-play, done-for-you copywriting formulas

15 lessons and 28 training videos

Audio downloads of each lesson + transcript downloads of each lesson

15+ downloads of actionable, printable blueprints, templates, and swipes

BONUS: Private Copywriting for Creatives 
Facebook group

BONUS: 4 LIVE Office Hours & Copywriting Feedback Audits

BONUS: Access to the Resource Vault 
of Masterclasses

BONUS: Writing for SEO Masterclass

PREMIUM BONUS: Writing Pitches for Media Jam Sesh

PREMIUM BONUS: 15% off discount on all AW Shop items

Savings of $117




Lifetime access to CfC

5 Foundational Brand Messaging Modules of core teaching

CfC Website Copy Template Suite with 7 plug-and-play, done-for-you copywriting formulas

15 lessons and 28 training videos

Audio downloads of each lesson + transcript downloads of each lesson

15+ downloads of actionable, printable blueprints, templates, and swipes

BONUS: Private Copywriting for Creatives 
Facebook group

BONUS: 4 LIVE Office Hours & Copywriting Feedback Audits

BONUS: Access to the Resource Vault 
of Masterclasses

BONUS: Writing for SEO Masterclass




1 payment of $797.

You can get started TODAY for one payment of $149 (plus 5 additional payments of $149), or—the best value—the premium level + additional bonuses for                                    

Copywriting for Creatives™ doors currently open
 2 times a year for enrollment.

Select Your Program experience:

I wanted to build a program that was accessible no matter what stage of business you're in—especially if $6,500+ price tagged 1:1 services from a top conversion copywriter isn't quite in the cards. 

Days after applying the Copywriting for Creatives content in my business, we've grossed nearly $20,000 in revenue from a small launch. I have NEVER had this kind of conversion before!

- Callie L., wedding photographer & educator, Tennessee

"Taking Ashlyn's CfC is—hands to the heavens—the best investment you will make in your creative small business this year!"

Plus, a portion of your purchase goes toward Children’s Hope,
an orphanage in Haiti my family’s been visiting since after the earthquake of 2010.

Based on James 1:27, Children's Hope provides foster care, adoption, and orphan support.

AW gives to two organizations that are close to my heart: Southern Smash, 
a non-profit that raises eating disorder awareness and spreads positive body image,
and Children's Hope.

Thank you for helping me serve in this way!

NOW I GET TO FEEL LIKE OPRAH

& THE BONUSES

Check them out on desktop view!

Private CfC
Facebook Community

BONUS 01

I know, I know: writing your heart out and hitting publish without a team of cheerleaders can be tough!

With that in mind, meet our private community: your safe space to all things "what do you think about this mission statement" and "would you buy from this services page" or "is this homepage lame?"

Try out your words on hundreds of other creatives before pressing "go" on your new verbiage ... plus, my team and I hop in each week.

Value: $1,575

no. 1         5

of

4 LIVE Office Hours & Copywriting Feedback Audits

bonus 02

This is hands-down the most inexpensive way to work with me. We'll have FOUR sessions for questions and copywriting audits—your chance to see me look over student work and give pointers on what to fix. I don't currently offer 1-on-1 coaching, so this is your chance to deep-dive into marketing, copy, and small business questions.

Apply to have your work reviewed on our live calls, which start Nov. 15. Can't make it? That's ok! Submit your question before hand (we'll give you a prompt) and I'll tackle it, too.

Value: $1,200


no. 2         5

of

Writing for SEO Masterclass

BONUS 03

It's ready and waiting for you: let's talk nerdy about how to write relevant words that rank in search engines with one of my favorite brand and content strategists.

In this bonus, you'll learn how to mesh the conversion copy you're writing inside CfC with SEO-focused content to help you show up in Google and beyond.

Value: $325

no. 3         6

of

Access to the Resource Vault
of Masterclasses

bonus 04

After running this program for 2 years, we've clocked a LOT of Q&A calls and copy audits.

So, why not just hand them over to you?

Inside, you'll get access to 24 BONUS 1-hour Q&A sessions featuring questions and copy feedback reviews from the 600+ alum who've been through the program and picked my brain.

We always hear that these jam sessions are the favorite part of the program, so—voila. They're yours!

Value: $2,400

no. 4         5

of

PR Prep School Masterclass:
How to Write Pitches

premium level BONUS

Alright—after we've honed in on your core message, you're going to want to get it out.

Hang out with two PR majors as I chat with my friend Lisa Kirk of Lisa Kirk Writing, a content marketing & editorial copywriting business. Lisa's a former editor at Southern Weddings, and I used to land clients in publications like USA Today, Bon Appetit, and FOOD & WINE ... let's get you started confidently communicating your business and getting you some press.

Value: $325

no. 5         5

of

I'm not naturally a writer, so I struggled to find the words to express my brand. The course has been amazing! I have a better voice to speak directly to my target client in my website and marketing materials. I've strengthened my brand with copy that separates me from my competition and allows me to connect with my target client.

Ashlyn seriously has a gift for breaking it all the way down for those of us that struggle with writing. And not just write copy, but copy that expresses the heart of my brand!

- Michelle G., Lemiga Events, Georgia

"I've strengthened my brand with copy that separates me from my competition."

cfc success stories

"We didn't even realize copywriting was a thing! ;) We just slapped our event information on our website and thought that was fine. As we moved through the course, we couldn't believe what we'd been missing for so long!

Because of what we learned in the course, we have marketed our workshop website and schedule launch for weeks in advance, have specific sales copy planned out, and have drawn in so many new people to our site. We got the most traffic to our website on launch day than we ever have before and already have a ton of sweet gals signed up and excited to join us for our 2018 events!"

"We got more traffic to our website on launch day than we ever have before!"

- Michaela & Ashley, bloom: the workshop, Michigan

"Before I joined this program I was deciding between hiring out a copywriter or learning to write copy for myself.  I didn't think that I could possibly do as good of a job as a pro but I knew if I wanted my business to really be MY business then I needed to learn this skill for myself. 

Since finishing CfC, I've successfully launched my course using a sales page that converts following the CfC blueprint and gained over 1,200 new subscribers to my email list. I came to CfC for copywriting skills regarding my sales pages—but I left with so much more!"

"I've successfully launched my course using a sales page that converts!"

- holly D., This Toddler Life, Washington

I'm ready, Ashlyn!

basic

premium

6 monthly payments of

1-time payment of

$149

$797

I'm ready to start! >

Sign me up! >

Lifetime access to CfC

5 Foundational Brand Messaging Modules of core teaching

CfC Website Copy Template Suite with 7 plug-and-play, done-for-you copywriting formulas

15 lessons and 28 training videos

Audio downloads of each lesson + transcript downloads of each lesson

15+ downloads of actionable, printable blueprints, templates, and swipes

BONUS: Private Copywriting for Creatives 
Facebook group

BONUS: 4 LIVE Office Hours & Copywriting Feedback Audits

BONUS: Access to the Resource Vault 
of Masterclasses

BONUS: Writing for SEO Masterclass

PREMIUM BONUS: Writing Pitches for Media Jam Sesh

PREMIUM BONUS: 15% off discount on all AW Shop items

Savings of $117




Lifetime access to CfC

5 Foundational Brand Messaging Modules of core teaching

CfC Website Copy Template Suite with 7 plug-and-play, done-for-you copywriting formulas

15 lessons and 28 training videos

Audio downloads of each lesson + transcript downloads of each lesson

15+ downloads of actionable, printable blueprints, templates, and swipes

BONUS: Private Copywriting for Creatives 
Facebook group

BONUS: 4 LIVE Office Hours & Copywriting Feedback Audits

BONUS: Access to the Resource Vault 
of Masterclasses

BONUS: Writing for SEO Masterclass




I was completely and utterly blown away. I got my first client from the CfC community and it has grown steadily since then. After launching my new website with brand spankin' new copy, I gained three new clients, grew my email list from zero to 49 (small I know, but still something!) and most importantly I gained confidence in my business and my website. I started taking my business seriously and believing I could do it—and I got so excited about my business because I was suddenly doing EXACTLY what I loved, not just doing something in the ball park of what I liked. My business has continued to grow: this month I was completely booked with clients for the full month!"

"I didn't just learn how to write compelling copy (which I totally did), I found a new focus for my business, found my niche, and stopped trying to catch any client."

- Ashly H., Ink & Grace Copyediting, Oregon

"I'd tried to soak up as much free content from Ashlyn as I possibly could for about a year, but it still wasn't helping me deliver my OVERALL message. 

In a nutshell, Ashlyn's helped me become more me, but in a professional, command-respect-as-a-business-woman kind of way. Going through the exercises, I was so shocked that she was actually helping me find my voice in the right manner. I've even seen more engagement with my newsletter and social media posts since implementing my new copywriting skills!"

- Kari R., make-up artist, Georgia

"GOING THROUGH THE EXERCISES, SHE ACTUALLY HELPED
ME FIND MY VOICE."

"I dreaded copywriting and I felt really insecure about my writing. It didn't feel good enough. 

Now, I feel so much more confident in writing and my writing speed and ideas improved. I've had a lot of complete strangers say that they understand what I do and they feel like they know me because of my writing! Ashlyn knows what she's doing, and how to help creatives best understand themselves, and how to write like they've always wanted to."

"Ashlyn knows how to help creatives write like they've always wanted to."

- Kelby M., Photographer, Oregon

"I knew I was solid in my expertise, but I just didn't know how to share all that with the rest of the world!

Since CFC, I pivoted my entire business to niche down and rebrand to feel WAY more like me and the dreamies I wanted to reach. I regained the confidence I lost, and reignited my love of writing and research to churn out 20 new blog posts and a list of over 100 more blog post ideas. I gained 6 new clients, including two established businesses that I wound up subcontracting for as an 'in-house' expert, providing me with some stable recurring income while I worked on the rest of my business.

My email list went from 0 to 76 and counting in 2 months, and my email open rates went from 5% to 72.5%. I even had people commenting that they loved my new welcome sequence and couldn't wait for me to get the ball rolling with a regular newsletter. I landed a business strategist and we focused in on taking what I had already done since CFC and fine tuning it, which helped me to land a feature in an online business summit and a course bundle (did I mention that CfC gave me the confidence to develop 2 new courses that I had been sitting on for over 2 years?!)."

-Vanessa S., She's Got Vision, Canada

"I gained 6 new clients, including 2 established businesses I now subcontract for as an 'in-house' expert."

Click the button below, fill out the form, and hop-scotch over to your inbox: your CFC details are zooming your way! Put a fresh binder on the Publix list: it’s time for some learning.

01.

Carve out time to watch your weekly trainings & your weekly support call: I’m holding your hand through all 10 modules. (Could you watch ‘em all in a day? Sure! X minutes waiting for you inside.)

02.

Click the bright yellow button in the top right corner, fill out the form, and hop-scotch over to your inbox: your CfC enrollment details are zooming your way! Put a fresh binder on the shopping list: it’s time for some learning.

01.

Decide which track is a fit for YOU. Either carve out time in your schedule to watch the weekly trainings & your weekly support call for the next 4 weeks, or just start when it's best for your schedule. I’m holding your hand through all 5 modules, and you have lifetime access to the CfC program.

02.

Flash forward just ONE month, and your fresh messaging is launched: what’s more? You’re booking more clients, churning out email newsletters, hitting publish on blog posts in a quarter of the time it used to take, and have templates on call for years to come. 

03.

HERE'S HOW IT WORKS:

OH, I NEED THAT   

& need a list of everything I need to write

I'm laughing something

OH, I NEED THAT    

& NEED A HOW-TO GUIDE FIRST

I'm starting an email list

OH, I NEED THAT    

COPY FOR MY WEBSITE & DON'T KNOW HOW TO START

I need to write

"It makes it SO much easier to create copy that sounds like ME because I'm able to stay consistent!

I finally have a PROCESS to copywriting that doesn't make me wanna barf, ha
. Creating copy is soooo much easier and I've been able to find my brand voice in a way that feels totally true to me—I've revamped my sales pages and created a welcome email sequence that makes me proud."

"The Brand Voice Style Guide literally was a game-changer."

- Ashley D., beauty branding at Hologram Branding, Canada

"Writing website copy was the LAST thing I wanted to do! I was uncertain how to fit multiple offerings together, and was starting to doubt myself and my skills.

I needed a mix of practical advice and kind-hearted words to help me through!

And now? I've received emails from strangers commenting on how clear my copy is, saying that it seems filled with personality. My offerings and website seem to stand out."

- Leah Wechsler, content strategist at Creative She Wrote, Portland, Ore.

"I'VE RECEIVED EMAILS FROM STRANGERS COMMENTING
ON MY COPY."

"I felt my brand didn't have a consistent look and feel overall. Taking CfC was part of my total rebrand with new photos, a new website, new products. I didn't want to be just a pretty face and the copy part of my business was just as important to me.

CFC really helped me hone in on my brand voice and OWN it! Now, I unapologetically write how I talk and with a mission in mind.I 'm so much more confident talking about my business with everyone—including the people close to me. I actually have a clear vision of what the heck I'm doing now! Because I have a more clear direction of the Kitty Meow brand I'm not wasting my time with projects that don't align with my overall vision and big dream goals. Being able to sit down and focus on my business and have clear steps on how to do so was so valuable. I've done lots of courses and classes, but this was by far one of the BEST."

- Cat H., Kitty Meow Boutique Design & Invitations, California

"Since CfC, I sell through my new website & am selling wholesale to stores across the country " 

LIVE Office Hours & Copy Audits

let's talk about those

"Can you take a look at my page and tell me what I'm doing wrong??" <-- we get this in the ol' inbox often. I don't do 1:1 coaching or mentoring apart from any client work—this is your chance to get my eyes on your work.

During these 4 calls, you can see me look over student work and give pointers on what to fix. No, they're not 1-on-1, but for a reason: I believe in the power of a group. Strongly. Being in a mastermind this year and listening in on group calls while one person gets feedback has been invaluable—so many times, I can take an idea given to someone and spin it for my business.

I want the same for you.

group settings

Before the call, simply fill out the form inside the members area to apply to have the chance for your question answered or your copy audited and live-edited.

option to submit work & Questions

I've always offered these calls to ALL CfC students, no matter when you joined. As long as I'm running these, you'll be invited to join in. 

lifetime access & invitation

Can't make it live? No worries. Not only will the recordings be around, but we've got 4 past CfC sessions of Q&A calls waiting for you in the vault. My hourly rate is around $350/hour, but you've got access to me for 4—just for joining Copywriting for Creatives.

"Before CFC, I felt lost in a sea of voices. I didn't sound like "me", I sounded like everyone else. I knew I needed to step back & figure out HOW to say what I wanted to say—I needed Ashlyn's straight-to-the-point truths about copy & why not ask the wizard herself?!

C@H Round 7 sold 75 seats in 12 hours because of the sales page I wrote through her course. (WHAT?! I still pinch myself!) She was like my copy-fairy-godmother in my back pocket!

Who else gets creative entrepreneurs like Ashlyn?! NO one. She knew the questions I needed to ask to speak the language of my audience & the formulas to use to drive the point home!

- Kat S., Creative @ Heart, Virginia

We sold 75 seats in 12 hours
because of the page I wrote 
through her program.

cfc success stories

"I hated writing. Every time I would try and write anything from a social media post to an email newsletter I would feel so stressed and tense. I didn’t feel like I had anything to say or how to say it.

I’m getting ready to launch my website and online shop in next month, and have a new-found sense that I can actually write copy ...

I also found the first part of the course to be invaluable. The way Ashlyn walks you through finding your audience was one of the biggest and scariest things I’ve done so far, but it is so worth it to have that core foundation set from the beginning. It gave me confidence because I did the process and now I know who my audience is.

I no longer dread writing my newsletter or social media post. I know it won’t be perfect, but I’m working my way through all the rough copy and am on my way to my best copy! My favorite part was the weekly live Q&A calls. I loved being able to ask the questions (of which I had many) to her directly and receiving answers." 

-Latisha L., Elegance & Inspiration  jewelry design, Indiana

"I loved that the course was from the 'creative' perspective ... it was helpful to have a tailored course for me."

"I knew I was a good writer, but I had NO IDEA how to apply that to my wedding photography business. I knew my business was missing something but I couldn't figure out what it was, until I found Ashlyn. 

Now, I launched a brand spanking new BEAUTIFUL website that has gained me more leads and more clients. I get so many compliments on my copywriting and blog posts all.the.time. I've booked higher paying brides and have had them tell me they choose me because they felt SO taken care of and educated throughout the consult process.

I've launched a newsletter
and while she's growing slow, I'm getting a lot of good feedback and clicks-through on my CTAs. I feel like I have a game plan now, and I could implement what Ashlyn taught if my business takes on a new direction or if I decide to do something different altogether!  I loved learning theories and concepts behind copy and WHY IT WORKS. I've implemented goal-setting, calendars, duty days and so much more because of Ashlyn!"

- Chelsea W., wedding photographer, Texas

"I launched a brand spanking new BEAUTIFUL website that's gained me more leads
& higher-paying clients."

PLUS, get an additional bonus when you pay in full: 

value: $147

When you enroll today using the pay-in-full option for Copywriting for Creatives™, you'll also get a FREE access to Public Relations Prep School!

This is your chance to grab my top 5 pitching and media-related templates, and settle in for a jam session between me (I pitched and secured media coverage for brands I represented in publications from USA TODAY to Bon Appetit) and my friend Lisa Kirk, former editor at Southern Weddings magazine turned content marketing ghostwriter.

Magazines, blogs, TV spots, and podcasts: you know your creative small business is good enough to deserve some media coverage ... and now that you've mastered your story through CfC, you can learn how to pitch.

my public relations prep school masterclass

I'm a creative strategist who can copywrite her tail off for others brands- but struggle with feeling legitimate in my craft, so I always feel so silly when I start to tell MY story. I knew I needed to clarify my voice.

Now, the fact that I can write from an honest place in a SMART way (and see conversion!!!) is so exciting! I have all the raw written materials from the course and am going to be giving my entire site a little facelift! Having a site full of words that reflect my heart and WHY behind my business is bound to positively influence potential clients."

- Meg B., Creative Stratgist & Designer, New York

"I can now write from an honest place in a SMART way ... and see conversion!!"

cfc success stories

I'M ASHLYN CARTER.

Have we not formally met?

Creative copywriter, reporting for duty! This is no jack-of-all-trades sitch: I play favorites, and my faves are creatives: I help you turn messy messaging into clear-as-a-bell, conversion-focused copy.

As an educator on stages from Creative Live to The School of Styling, I reach more than 40k people a month through my blog and YouTube channel.

Less than 3 years ago, I was staring out a floor-to-ceiling corporate window, itching to take my calligraphy & writing business full-time, after marketing for companies like Delta Air Lines and Chick-fil-A.

I matched my corporate income in less than a year, and have gone on to build a multiple 6-figure business writing copy for clients like Jenna Kutcher, Local Milk, Melyssa Griffin, Katelyn James, Shanna Skidmore, SC Stockshop, Julie Solomon, Desiree Hartsock Bridal, Hilary Rushford, and dozens more.

Pretty visuals rock.

In fact, they communicate 90% of a message. But the other 10%? 

Well, that’d be your copy: the closing pitcher in your business.

Let’s make sure you get that 10% right.

"I'm so grateful to put my words in your hands!"

- Lara casey

"This course has been a game-changer for my business. I was so challenged by the exercises to create my mission statement, brand voice, and more. CfC equipped me with a content strategy, unique voice, and showed me how to write so my clients are the hero role in my brand story. I confidently know I’m building a narrative that will carry me forward in my business!"

-Katelyn Vines

"Our sales have absolutely increased since making just a few of just the first tweaks you recommended. 

-sarah chancey

""I can't tell what Ashlyn wrote or what came out of my mouth. I'll take it!"

- Jenna Kutcher

"We love the copy and the organization of it—this is all so helpful, and I can't thank you enough!"

- Laura Hooper Calligraphy

"The fact that I can write from an honest place in SMART way (and see conversion!!!) is so exciting. Having a site full of words that reflect my heart and WHY behind my business is bound to positively influence potential clients."

- meg burrell

"The fact that I can write from an honest place in SMART way (and see conversion!!!) is so exciting. Having a site full of words that reflect my heart and WHY behind my business is bound to positively influence potential clients."

- meg burrell

"We sold out a $1,000 coaching program!"

- Jessica Rasdall

I couldn't explain what I did for a living: I knew the purpose of my business, but could never quite put it into words. I knew I needed to rewrite all my website copy before my website redesign, but was too much of a control-freak to just hand that over to another person, but also didn't feel equipped to do it myself.

Ashlyn helped me finally figure how to explain what I do clearly & quickly, and how to infuse that mission and MY voice throughout every aspect of my business.

I'm as frugal as they come, so spending much money on a not-so-tangible thing like education is always hard for me, but I am SO glad I took the leap with this one!

- Laura J., Paper & Honey, Michigan

i don't take a lot of courses,
but am so glad i took the leap with this one!

cfc success stories

"I honestly loved researching things, but felt like I had so much info in my head and it wasn't coming out on paper and my website. I wanted to apply what I'd learned, but also learn new things to tie it all together ... and most importantly get it out there!

Since Copywriting for Creatives, I've just booked two clients who've said 'after looking at your site I felt like we'd be a good fit'—I know I'm a good designer, but those weren't all design-only comments ... those were also from the copywriting on my website, I know!"

- Jennifer S., NJS Design Company. Tennessee

"I just booked two clients who said, 'after looking at your site, I felt like we'd be a good fit!"

"I was struggling to be persuasive in my copywriting. I didn't feel like what I was writing was resonating with my following.

Since CfC, I've created multiple landing pages with ease. Having a copywriting blueprint for each section of my website was invaluable. I absolutely love using Trello to organize all of my Janette-isms, reviews, words, etc. My favorite part was collating the surveys I got back from my followers and figuring out who I should be targeting. This course has given me the confidence that hell yes I can do this! 

- Janette N., Olive Rose Weddings, Austrailia

"Having a copywriting blueprint for each section of my website was invaluable."

"I've always considered myself a good writer, but I struggled to understand how to write directly to my ideal client.

I loved having a plan with CfC—when I get overwhelmed, I can pull the program back up and refer to different lessons to make a plan (The copywriting formulas are key, too!). My biggest WIN was revamping my education website: JamieDelaineWatson.com—I'm really proud of it! My first course was launched in July and CfC was very helpful in writing the sales page—I'm launching round 2 now!"

- Jamie W., photographer & educator, Canada

"I trusted she could help me write words that would convert my email list to course purchases!"

"Before I joined this program, I'd jump from sounding super formal and robotic (so not me!) to relaxed and fun, but it never sounded the same. There was a major disconnect between my words on 'paper' vs. what I actually sound like when chatting with someone

Now, I get a ton more emails from clients who say they feel like they know me already and are excited to work with me. I've been focusing on growing my email list and while it's slow and steady, I have a 45% open rate again and again—I know people are interested in what I am saying now!"

-Becca E., Brand Your Small Business, Washington

"I've been focusing on growing my email list ... and I have a 45% open rate again and again!"

"In the same way a workout can be tough, you know you'll be stronger if you power through it. I'm able to connect now with what makes me different than everyone else in my area and use THAT to my advantage on my website.

The access to Ashlyn and her team for direct one-on-one advice was incredible. She made suggestions for technical things on my website that I never would have thought of. 

I was worried this might be another one of those courses that makes a lot of promises but never really delivers—it's so far beyond that." 

-Melissa A., wedding & newborn photographer, Virginia

"SHE'S LIKE THE JILLIAN MICHAELS OF COPYWRITING—WITHOUT THE YELLING."

"In the same way a workout can be tough, you know you'll be stronger if you power through it. I'm able to connect now with what makes me different than everyone else in my area and use THAT to my advantage on my website.

The access to Ashlyn and her team for direct one-on-one advice was incredible. She made suggestions for technical things on my website that I never would have thought of. 

I was worried this might be another one of those courses that makes a lot of promises but never really delivers—it's so far beyond that." 

"As a business owner, we wear so may hats and copywriting was needed in all areas of my business. From my website to social media and various marketing tools, copy was one area that I didn't want to wait and rely on (or pay!) another professional to do every time I needed help.

I just completed the program and feel a large sense of freedom and accomplishment. My website is now running better than ever—and I'm happy to roll this into all areas. I loved the step-by-step videos and tons of print outs to really help walk through the process with great examples!"

"Ashlyn, you give so much away and explain things in such a way that they actually make sense. I felt like a terrible writer. I would stare at the blinking cursor—I didn't understand how to be persuasive, and I especially didn't know what order to put things in.

I've transitioned my business, launched a mastermind, and already filled two spots. I cultivated my tone of voice more than ever. My corporate talk is officially gone!

My confidence has grown so much just by going through this course."

"Your live calls and Q&A times were seriously amazing."

"She's like the jillian michaels of copywriting—without the yelling."

"HAVING A COPYWRITING BLUEPRINT FOR EACH SECTION OF MY WEBSITE WAS INVALUABLE."

- Melissa Arlena, photographer

- Brianne Dosier, Brightly & Co. 

- Stephanie M., Pier 9 Design, Colorado

Before CFC, I felt lost in a sea of voices. I didn't sound like "me", I sounded like everyone else. I knew I needed to step back & figure out HOW to say what I wanted to say--I needed Ashlyn's straight-to-the-point truths about copy & why not ask the wizard herself?! C@H Round 7 soldask to speak the language of my audience & the formulas to use to drive the point home!

Before CFC, I felt lost in a sea of voices. I didn't sound like "me", I sounded like everyone else. I knew I needed to step back & figure out HOW to say what I wanted to say--I needed Ashlyn's straight-to-the-point truths about copy & why not ask the wizard herself?! C@H Round 7 soldask to speak the language of my audience & the formulas to use to drive the point home!

Before CFC, I felt lost in a sea of voices. I didn't sound like "me", I sounded like everyone else. I knew I needed to step back & figure out HOW to say what I wanted to say--I needed Ashlyn's straight-to-the-point truths about copy & why not ask the wizard herself?! C@H Round 7 soldask to speak the language of my audience & the formulas to use to drive the point home!


The dreams of getting paid for what you love don't have to be pipe dreams.

But for that to happen, you have to sound like you, not everyone else.

Stand out (and get paid) in a sea of voices.

When getting a mentor to hold your hand and teach you the craft of selling your creativity is a top priority ...

Don't keep trying every client avatar worksheet under the sun and wondering why you just can't nail it.

... you're not Adele-level-balad-belt-out confident selling yourself with words.

Have a question? Bring it on—below, you'll find a list of the most common questions I get about Copywriting for Creatives. Want a bit more support? Shoot us an email at support@ashlynwrites.com, and Kate or a member of my team will get back with you. We're also here via chat (bottom right corner) if that works best to assist you!

Frequently Asked Questions

what other CFC students have wondered

What's the return policy?

I can't spend that right now! What should i do?

If I choose the payment plan, do I get access to all of the course or just a portion?

Can I sign up anytime?

How long do I get access?

I kinda don’t finish courses. What makes this different?

It sounds like a lot of work. Do I have time for this?

i'm a [insert niche]. is this for me?

Is this for beginner or experienced biz owners? How do i know if it's a fit?

I’m a writer or want to be a copywriter. is this for me?

SRSLY—I HATE writing. I can’t really do this!

I’m kinda on a course-buying moratorium.

Well, first of all, you’re “my people.” The LAST thing I wanted to do was make “just another course.” And TBH, I’ve been told this DOESN’T feel like a course, and that the access to me, my team, and community is more along the lines of group mentorship

But, I know beyond a shadow of a doubt that copywriting is the strongest sales lever you can implement in your biz: writing in a clear, engaging way isn’t exactly something you can afford to wait on. Your website is your 24/7/365 virtual salesperson. Like it or not, the sun sets each night, and you gotta get some Zzz’s at some point. Your website’s up at all hours making a statement about you. That about page? It’s making ‘em grow their crush on you … or not. Your services page? It’s making them check their bank account to prep for paying you … or not.

Most of my clients that pay me $10K+ to write their launches? Guess what they DIY a lot of … their own copy.

This is one business skill you’re gonna have to learn at some point.

But, you may also want to read this:

"I'm frugal as they come, so spending much money on a not-so-tangible thing like education has always been hard for me.... but with Ashlyn's help, I got tangible things: I launched my new website + messaging, hired a VA, cleaned out my email list, got crystal clear on what I offered, and feel like my audience now gets my vision more than ever before."
- Laura Huston, Paper & Honey

(answers below)

Well … remember at family Christmas when it got awkward explaining what you do to people? We can’t have that anymore: your chief executive talker of your business, and if you can’t tell me what you do … who will? You can do this--and you’ve also gotta do this. There’s no time for lifelines, and it’s your job to be the best spokesperson around for your biz. I promise: I’d love to show you how to do this. Got more money than time these days? I’m happy to chat with ya about my packages. Do you have more time than money? CFC is for you -- whatchu waitin’ for?

Yup, visual branding has sexy, gold-foil shiny, and peony-covered good looks. But: only 20% of your website copy is read … so that 20%’s gotta be good. Changing out call-to-action button copy can up sales by 17% … and consumers’ average attention span is now 8 seconds–1 second less than a goldfish. If you’ve not yet become a student of copywriting, you could be missing a profitable asset that could generate income. It’s a process that requires digging into the details … and I know that will turn off shiny-object seekers. But that’s ok. My obligation isn’t to them. It’s to you. The focused creativepreneur that’s wanted to scale her business with my step-by-step website writing process that allows you to replicate it.

Here are three types of business owners we’ve had join CfC:

+ Dreamers who haven’t left their full-time corporate job (or stay at home moms), who want to start things out on the right foot in a safe space.
+ Experienced creatives who are feeling a bit burned out not hitting sales goals, or like they’re is missing something that could make their business stronger
+ Creative small business owners who have been trucking along for a while—but have suddenly realized times have changed, and it’s time to step up & differentiate yourself from the masses

I've had complete newbies as well as entrepreneurs with 10+ years of business experience singing praises about the content of this course. Wherever you are in your message-sharing journey, you'll walk away with an efficient process and toolkit for your business.

I would recommend you come in with a basic working knowledge of what you sell and who you serve. :)

Wondering if you're a fit? Reach out, and I'll let you know if we've had someone like you—or if I think it's good for where you are in business!

Sure, it’d be awesome if you could see into the future and know if it is. But since we can’t, maybe this will help. 

Click here, and you’ll zoom straight to the CfC stories. With hundreds of alum and more than 600 students inside, the chances are high-ish that someone with a business SIMILAR to yours is inside—catch the testimonials to see what you can expect for your business.

CFC was crafted with creative industry service AND product providing entrepreneurs in mind, and we’ve graduated: Website designers. Wedding planners. Conference organizers. Digital product creators. Graphic designers. Brick-and-mortar shop owners. Stationery designers. Photographers. Calligraphers. Creative lawyers. Artists. Event planners. Realtors. Brand strategists. And more.

If you consider yourself a creative entrepreneur, this was built for you.

Don't see your specific niche on the list? Reach out, and I'll let you know if we've had someone like you—or if I think it's a fit!

answer:

Times have changed. To take your business & creative dreams seriously, you have to differentiate yourself from the masses.

You realize to do that, you gotta up your creative copy game to the varsity level.

You need to be able to DIY it well—and as often as possible.

So, why
Copywriting for Creatives?

Because the
lightbulb's (likely) gone off.

Unfortunately, until you can put that into words on your own, other solutions are just band-aids.

Because you've done the idea client avatar exercise thing before. 

(I know you have.)

And EVEN if you've experienced that magical space before where writing flowed, you've still got the problems of 1️⃣ it's not a repeatable system and 2️⃣ nothing's really showed you HOW to do this before ... like, the real, nitty-gritty how-to.

Everyone tells you to connect with your ideal customer/bride/client/couple. To write like you're speaking directly to them.

But no one actually guides you through how ​​​​​​​to do that.

And if there's one thing that you'll always have to do as a small business owner … it's write.

then who WILL be able to tell me that? 

exactly why I should hire you
as the ceo of
your creative biz ...

The problem with other marketing courses—or even outsourcing to a copywriter to take this off your plate—is like I said above: 

If you can't tell me

Because when you think about it ...

... you deserve the confidence that comes with being crystal clear on how to communicate what you do to who you want to work with.

You deserve a tool that—sure, teaches you how to write/rewrite your new website—but translates into writing for ALL aspects of your business, so you can see the effects for years to come.

(And just in case your creative biz takes on a new direction, or you decide to do something totally different all together?

You'd have a marketing message game plan to implement, instead of dollars down the drain because you now have to pay someone to re-do everything. Again. Ugh.)

Plus, it's about time for that complete stranger/future client to slide into your DMs like "OH MY GOSH I feel like I know you—everything you say is written right to me!" Not to mention the inbox jail freedom you'd find if you fielded a heck of a lot less emails with questions, since now information is clearly displayed on your website.

Isn't it time to be your
own best spokesperson?

You're ready to be armed with a cocktail-party-ready elevator pitch that leaves ‘em wanting more … and ready to learn the exact process to inch towards that becoming that trusted, crushed-on-brand with a killer following under your belt.

Close to 77% of creatives reading this will “sleep on it” and forget to come back. Here are 7 things they’ll *most likely* miss out on in the next 60 days...

What if reading your website ACTUALLY SOUNDED LIKE GOING FOR A CUP OF COFFEE WITH YOU?

Posting an updated about page that sounds like it just sipped a refreshing, spritely, LaCroix.

Going from finger-tied to cha-CHING on your services page, because you got the skinny on the conversion-focused layout

Seeing your own newsletter popping up in your inbox—and not cringing at any cheeseball industry word you've heard 6,201 times (lookin' at you "swoonworthy")

Throwing your hands in the air when you get a “I feel like I already know you” email from a potential customer—that’s exactly what you were going for

Proudly sending followers to your online shop, and knowing that you’ve got A+ product descriptions for your hand-dyed ribbon, painted ornaments, printed mugs, digital downloads, or whatever it is you sell.

Waking up to a Google Cal full of client bookings  … they fell head over heels for your own style & voice, and vibed with your message before your first Starbucks date.

Popping the champagne bottle post-messaging launch—you did it, you really did it!

instead, get a mindset shift to realize what you do solves a problem
—and being paid for that isn't tacky—it's honest.

If you've made it this far …

... and with a 30-day test drive promise to do the work in Modules 1-3, give this a whirl, and decide if the system works for your business or not … wouldn't you rather see if you could quit thinking about "sales" with these emoji faces on: 😱😳🤯😥😩

Get the know-how and step-by-step system to get it done.

Start spending a QUARTER of the time you do now writing everything we have to as creatives—blogs, emails, site pages, social media posts, and more.

Forget feeling like you overshared on your about page or latest Insta caption:

You’ve got ready-set, expert-approved templates in your back pocket rearing to go 
… and booking you out.

This is your invitation to partner with me as your mentor, and say hello to sweet freedom & feeling of accomplishment with a story that sells.*

*(Oh, and time to log off that silver screen and enjoy a good Netflix-binge with your partner-in-crime [dogs count] + glass of merlot).

I'm ready, Ashlyn!

basic

premium

6 monthly payments of

1-time payment of

$149

$797

I'm ready to start! >

Sign me up! >

Lifetime access to CfC

5 Foundational Brand Messaging Modules of core teaching

CfC Website Copy Template Suite with 7 plug-and-play, done-for-you copywriting formulas

15 lessons and 28 training videos

Audio downloads of each lesson + transcript downloads of each lesson

15+ downloads of actionable, printable blueprints, templates, and swipes

BONUS: Private Copywriting for Creatives 
Facebook group

BONUS: 4 LIVE Office Hours & Copywriting Feedback Audits

BONUS: Access to the Resource Vault 
of Masterclasses

BONUS: Writing for SEO Masterclass

PREMIUM BONUS: Writing Pitches for Media Jam Sesh

PREMIUM BONUS: 15% off discount on all AW Shop items

Savings of $117




Lifetime access to CfC

5 Foundational Brand Messaging Modules of core teaching

CfC Website Copy Template Suite with 7 plug-and-play, done-for-you copywriting formulas

15 lessons and 28 training videos

Audio downloads of each lesson + transcript downloads of each lesson

15+ downloads of actionable, printable blueprints, templates, and swipes

BONUS: Private Copywriting for Creatives 
Facebook group

BONUS: 4 LIVE Office Hours & Copywriting Feedback Audits

BONUS: Access to the Resource Vault 
of Masterclasses

BONUS: Writing for SEO Masterclass




I’m on a mission to get the good stories out, and I believe you have something to share with the world. Your message matters … and so does being able to make ends meet with your creative business. 

And I want to hold your hand and show you how. Can't WAIT to see you inside!

I can't wait

TO SERVE YOU!

If you've got a bit of that London style meets J.Crew fun,  this one's  for you.

down to start. let's full-payment this! >

baby steps, pls. Payment plan me UP! >