The step-by-step (and page-by-page) system to
confidently clarify your stand-out message
and write your site in 30 days.
"Before CFC, I felt lost in a sea of voices. I didn't sound like "me", I sounded like everyone else. I knew I needed to step back & figure out HOW to say what I wanted to say—I needed Ashlyn's straight-to-the-point truths about copy & why not ask the wizard herself?!
C@H Round 7 sold 75 seats in 12 hours because of the sales page I wrote through her course. (WHAT?! I still pinch myself!) She was like my copy-fairy-godmother in my back pocket!
Who else gets creative entrepreneurs like Ashlyn?! NO one. She knew the questions I needed to ask to speak the language of my audience & the formulas to use to drive the point home!
We sold 75 seats in 12 hours because of the page I wrote through her program.
I'm not naturally a writer, so I struggled to find the words to express my brand. The course has been amazing! I have a better voice to speak directly to my target client in my website and marketing materials. I've strengthened my brand with copy that separates me from my competition and allows me to connect with my target client.
Ashlyn seriously has a gift for breaking it all the way down for those of us that struggle with writing. And not just write copy, but copy that expresses the heart of my brand!
"I've strengthened my brand with copy that separates me from my competition."
... and hear those HoneyBook/Dubsado/FreshBooks payment cha-chings each week.
... and hear those HoneyBook/Dubsado/
FreshBooks payment cha-chings each week.
And when you pause to think about it, that's what's preventing you from getting sales and clients: your marketing message.
(err, lack of these things.)
Want to be on the waitlist for doors to open—or to just get your seat inside my next "How to Your Website Words" masterclass?
"I didn't actually know what I was doing when it came to copywriting—or more accurately what copywriting was at all!
Once I learned what copywriting was, I realized it was a piece of the puzzle I didn't even know I was missing. A key to connection to customers in a "hello, I am a real person who would love to help!" kind of way. CfC has given me so many tools that have improved my business—I have so much more confidence writing on social media as well as writing up product descriptions in a way that generates sales.
My business has confidently grown in size & my sales increased YOY by 50%—primarily by focusing much more on seeing my products and product pages from the customers point of view as I learned in CfC."
"Since CfC, My business has confidently grown in size & my sales increased YOY by 50% ... "
"GOING THROUGH THE EXERCISES, SHE ACTUALLY HELPED ME FIND MY VOICE."
"I'd tried to soak up as much free content from Ashlyn as I possibly could for about a year, but it still wasn't helping me deliver my OVERALL message.
In a nutshell, Ashlyn's helped me become more me, but in a professional, command-respect-as-a-business-woman kind of way. Going through the exercises, I was so shocked that she was actually helping me find my voice in the right manner. I've even seen more engagement with my newsletter and social media posts since implementing my new copywriting skills!"
"I'VE GOTTEN MORE ORGANIC INQUIRIES THAN EVER BEFORE—FROM THE RIGHT PEOPLE."
"I KNEW I had to write like myself, but had no idea how to get there ... and I was afraid of spending money and not seeing a return.
Welp, since launching the new copy, I've gotten more organic inquiries than ever before AND feel like I'm reaching the right people (no more "red flag" clients—yay!). I love having my notes to flip back through and having the course for life. The group coaching bonus was AMAZING."
I'm not naturally a writer, so I struggled to find the words to express my brand. Already, I feel I have a better voice to speak directly to my target client in my website and marketing materials. I've strengthened my brand with copy that separates me from my competition and allows me to connect with my target client. The course has been amazing! You seriously have a gift for breaking it all the way down for those of us that struggle with writing. And not just write copy, but copy that expresses the heart of my brand!
I've strengthened my brand with copy that separates me from my competition.
I couldn't explain what I did for a living: I knew the purpose of my business, but could never quite put it into words. I knew I needed to rewrite all my website copy before my website redesign, but was too much of a control-freak to just hand that over to another person, but also didn't feel equipped to do it myself. Ashlyn helped me finally figure how to explain what I do clearly & quickly, and how to infuse that mission and MY voice throughout every aspect of my business. I'm as frugal as they come, so spending much money on a not-so-tangible thing like education is always hard for me, but I am SO glad I took the leap with this one!
i don't take a lot of courses,
but am so glad i took the leap with this one!
After JUST Module 2, I wrote out 4 blog posts that I'm loading into my new site! I'm writing TO my ideal client, and that has changed EVERYTHING. I'm not sounding cheesy anymore--I'm sounding genuine. You're already blowing my mind away with so much knowledge and perspective. I wish I had this years ago. My notebook is already filling to the brim. 😃 I'll be able to tell my ideal bride who I am, how I can help her, and I can do it in a loving, service-driven way without sounding like a sales pitch.
i can tell my ideal bride how i can help her in a loving, service driven way.
I always thought I was a "good writer" but would blankly stare at my screen every time I wanted to write an email or a blog or even a description of my services and draw a complete blank. Ashlyn has a clever way of teaching copy that excites me and eliminates that overwhelming feeling! I launched my website ON TIME (never happens!) and booked out for 6 months almost immediately. I started writing blogs & get between 10-12 direct replies to every newsletter with heartfelt responses. I've genuinely connected with a larger portion of my audience, grown my team from 3 to 10 designers, and maintained consistency in our communication and message!
i launched my website & booked out for 6 months almost immediately.
I definitely believe in the power of thoughtful words, but when it comes to copy I always feel super phony and salesy. I have never taken any copywriting courses before or done much research on the topic! Just learning about Ashlyn's process helped me to recognize the patterns of how sales copy is written everywhere (websites, TV, even radio ads). I'm honing in on a specific target market, reorganizing elements on my website, and completely redoing all the copy! Plus once I have a better idea of market and voice, I'll be completely revamping my blog with all new types of content catered to my ideal client!
I'm revamping my blog with content catered to my
I'm a creative strategist who can copywrite her tail off for others brands- but struggle with feeling legitimate in my craft, so I always feel so silly when I start to tell MY story. i knew i needed to clarify my voice.
Now, the fact that I can write from an honest place in a SMART way (and see conversion!!!) is so exciting! I have all the raw written materials from the course and am going to be giving my entire site a little facelift! Having a site full of words that reflect my heart and WHY behind my business is bound to positively influence potential clients.
I can now write from an honest place in a SMART way ... and see conversion
I loved this course! Getting to hear your background and reasoning for copy decisions was amazing. Messaging is now very clear to me: you repeatedly hit on the idea of "making things clear" and that was extremely helpful. Now, I'm going to do a better job at telling a story via social media (coming up with a calendar) and also plan to figure out a way to blog that works best for me. I understand now that copy=sales. In my mind I had always relied on photos to sell my work and myself and it is very clear to me now that that wasn't working! :)
I understand now that
copy = sales.
Truth: I knew Ashlyn was good; but I NEVER in a million years thought I would be able to say this. UNREAL! My husband (who sweetly does my taxes every month), came to me one night and said, 'What's different? something changed because your numbers are sky high!' Just a little, CFC action. :) The thought of selling ANYTHING used to scare me, but with Ashlyn's method, I've learned to view sales as an exchange of value where I'm just helping to solve a problem. It's a mindset shift that changed everything!"
I’m on a mission to get the good stories out, and I believe you have something to share with the world. Your message matters … and so does being able to make ends meet with your creative business.
And I want to hold your hand and show you how. Can't WAIT to see you inside!